Nigerias Digital Landscape: Social Media Trends and Internet Usage in 2025
As of February 2025, Nigeria's digital ecosystem continues to evolve, marked by significant growth in internet usage and dynamic social media trends. The Information and Communications Technology (ICT) sector has become a cornerstone of the nation's economy, contributing approximately 20% to Nigeria's real Gross Domestic Product (GDP) in the second quarter of 2024.Internet penetration in Nigeria has seen a steady increase, with over 123 million users reported in 2023, accounting for around 55% of the population.This surge is largely attributed to the widespread adoption of mobile devices, as evidenced by a 90.7% rise in cellular mobile connections at the start of 2024.Social media platforms have become integral to the daily lives of Nigerians, influencing various aspects of culture, business, and communication. In 2024, the country witnessed several viral trends that captivated the online community. Notably, dance challenges such as "Kese" garnered over 1.57 million mentions, while phrases like "No Gree For Anybody" became popular catchphrases, reflecting the nation's vibrant and creative youth culture.The rise of local content creators has also been a significant development. Platforms like YouTube and TikTok have seen an influx of Nigerian influencers who produce content ranging from comedy skits to educational videos. This trend has not only provided entertainment but has also created new economic opportunities within the digital space.However, the expanding digital landscape has brought challenges, particularly concerning online fraud. There has been a notable increase in financial "sextortion" scams, where perpetrators blackmail individuals using intimate content. These scams have had severe consequences, including psychological distress and, in some tragic cases, loss of life. Nigerian authorities, in collaboration with international agencies, are intensifying efforts to combat these cybercrimes and protect users
In summary, Nigeria's internet and social media landscape in 2025 is characterized by significant growth and dynamic trends. While the digital expansion offers numerous opportunities for cultural expression and economic development, it also necessitates proactive measures to address emerging challenges in cybersecurity and online safety.
Market Nigeria - News Service
We are a German internet company, located close to Munich in Bavaria, and we support small and medium sized businesses in marketing their products and services and help them to find new customers.